Sustainability

Our Story

"At Naieve, we understand that sustainability is not just a trend, but a responsibility that we must embrace throughout our entire supply chain. Our commitment to the environment and ethical practices shapes every aspect of our operations, from sourcing materials to the final delivery of our stylish and comfortable activewear."

"Our activewear is designed with the planet in mind, using sustainable materials and supporting conservation efforts. Every purchase helps protect nature, so you can feel good about your choice. We’re committed to making fashion that’s better for the environment, and we’re proud to do our part in preserving it for future generations."

"We’re committed to reducing waste and minimising our environmental impact throughout the production process. By partnering with suppliers who share our values, we ensure that every step, from manufacturing to packaging, aligns with our goal to create a cleaner, greener future."

"We also believe in transparency. That's why we strive to keep our customers informed about the steps we’re taking to improve sustainability. Our journey is ongoing, and we’re constantly looking for ways to innovate, reduce our footprint, to make a real difference."

Carbon Footprint

We begin by carefully selecting materials that are not only high-quality but also sustainable. Our fabrics are chosen for their durability and minimal environmental impact. We prioritise organic and recycled materials, ensuring that our products are made with the planet in mind. This approach not only reduces waste but also conserves resources, contributing to a healthier ecosystem.

In our manufacturing processes, we strive to minimise waste and energy consumption. We work closely with our partners to implement efficient production techniques that reduce our carbon footprint. By optimising our manufacturing processes, we can produce our activewear with less energy and fewer resources, while still maintaining the high standards of quality that our customers expect.

 

Transportation is another critical aspect of our sustainability efforts. We aim to reduce emissions by optimising our logistics and choosing eco-friendly shipping options whenever possible. By consolidating shipments and selecting carriers that prioritise sustainability, we can ensure that our products reach customers with a lower environmental impact.

Furthermore, we believe in transparency and accountability. We regularly assess our supply chain practices and seek ways to improve our sustainability efforts. By collaborating with suppliers who share our values, we can create a more responsible and ethical supply chain that benefits everyone involved.
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Our Mission & Vision

Inspiring The World

At Naieve, our connection to nature runs deep. Born in North Wales, a place of rugged landscapes and stunning woodlands, our brand was inspired by a love of walking and exploring the natural world. We promise to honour these roots by supporting initiatives that preserve and protect the environment, ensuring that future generations can experience the beauty we grew up cherishing. Every step we take is guided by our commitment to sustainability and a shared appreciation for the outdoors. 

  • A haven for biodiversity: An oak tree can support up to 2,300 species, offering shelter and sustenance for everything from insects to mammals (Source: Woodland Trust).
  • Vital for pollinators: Woodland ecosystems are critical for pollinators like bees, butterflies, and moths, helping maintain global food chains (Source: UK Forestry Commission).
  • Protecting birdlife: Trees are essential for birds, providing nesting sites and a rich food supply of insects and berries (Source: RSPB).
  • Squirrel reforestation: Forgetful squirrels inadvertently plant thousands of trees every year by misplacing their cached nuts (Source: National Trust).

Supporting Environmental Organisations

At Naieve, sustainability is at the heart of what we do 🌿. Each year, we dedicate a portion of our profits to organisations that support woodland conservation and tree-planting efforts. This means that every purchase you make with us directly contributes to planting trees and nurturing the planet. Trees play a vital role in supporting ecosystems and combating climate change, and we're proud to play a part in their preservation. Together, we can create a greener, healthier future, one tree at a time 🌳. Thank you for being part of our story.

By supporting tree-planting initiatives, every purchase with Naieve contributes to creating these habitats, preserving biodiversity, and promoting a sustainable future. 

Coffee's mission is to offer love and hope to those in need through funds from a great cup of coffee. We want to inspire and educate our coffee lovers in ways that enhance their experience with us and encourage them to be an outlet of hope for others. 

We want to create a coffee culture that is built around quality, sociability, and affordability so that everyone can enjoy our product and share in our outreach. Our goal is to continue to grow our business in ways that will allow us to give more, this will include things like scholarships for local graduating seniors, food programs, and much more! We have BIG plans for coffee and appreciate you joining us on this journey!
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“Highlighting the entire journey, from creation to delivery, is a way to celebrate sustainability and connect people with their products"

Callum Davidson Guild / CEO

From Factory to Front Door 

Sustainability is at the heart of everything we do. We create our clothing using recycled polyamide and elastane, sourced from award-winning sustainable factories in China. These factories are reviewed every year to ensure they uphold fair wages and ethical labour practices, reflecting our promise to responsible production. Once made, the garments are sent to us via sea freight, a far greener option compared to air transport, as it significantly reduces emissions.

To cut down on waste, our manufacturers skip unnecessary packaging, avoiding the use of excess plastics. When the items arrive, we carefully wrap them in our own sustainable and recyclable materials, staying true to our environmental values.

For delivery, we work with Royal Mail, the UK's most sustainable postage company, alongside DPD and EVRI, another leaders in green logistics. Royal Mail has introduced one of the country’s largest electric vehicle fleets, uses 100% renewable electricity, and still delivers on foot wherever possible. Meanwhile, DPD and EVRI ensures carbon-neutral deliveries through electric vehicles and offsetting emissions with reforestation initiatives. Together, these companies help us keep our promise to minimise environmental impact, making sustainability a priority every step of the way. 
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Educating Our Community

Embracing Sustainability Together
Our mission is rooted in sustainability and the desire to empower our community to make greener choices. While we don’t currently have physical stores or collaborate directly with schools and influencers, we’re committed to integrating these efforts into our journey as we grow and evolve. Here’s what we strive toward:

Social Media and Blogs
Our current focus is on sharing sustainability knowledge through our online platforms. We publish blog posts, videos, and infographics covering topics like “Understanding Product Lifecycles” and “Creative Ways to Reduce Plastic Use.” As we grow, we hope to expand these efforts, fostering an engaged and informed digital community.

Collaborations
Collaborating with schools, local organisations, and influencers is something we strive to incorporate into our brand’s future. By connecting with these groups, we aim to amplify awareness around environmental issues and empower collective action toward a greener tomorrow.


Customer Education Initiatives
Even without a physical store, we aim to educate our customers about sustainability in meaningful ways. From sharing the story behind our products to offering practical tips on how to adopt eco-friendly habits—like reusing packaging or supporting local businesses—we’re excited to create touchpoints that inspire lasting change.

 

Our vision is a future of full integration, where sustainability education is woven seamlessly into everything we do. Together, we hope to build a community that not only prioritises the planet but empowers everyone to make mindful, impactful choices. 🌿

Sustainability is not just a checkbox; it is an integral part of our identity. We are committed to making a positive impact on the environment and society, and we invite our customers to join us on this journey. Together, we can make a difference, one stylish and comfortable piece of activewear at a time.